Problem: Prior menu creative and photography were dated and team no longer felt that current menu function or design met company needs.
Solution: Refreshed Lucé brand colors and typography, clean layouts, new materials (bamboo boards, synthetic paper, mylar strips to assist with page turning), and stepped page system for the core dine in menu.
Menu Suite includes: Core dine in menu, drinks, kids, lunch, brunch, and delivery.
To update photography, worked with The Restaurant Project to catalog entire menu. Co-directed and co-styled each shoot.
Roles: Design, Art Direction, Copy Editing
Tour de Lucé
Refreshed look + feel from prior years’ creative (new colors/fonts). Deliverables include icon design, web app design, jersey design, animation, menu inserts, ads, and more.
Roles: Graphic Design, UI Design
Tour de Lucé is Pizza Lucé’s annual free form bike tour throughout each of its Twin Cities locations. Participants have access to a web app passport that they can use to redeem food items from each location.
Pizza Lucé Poster Installation
Poster installation piece created for Pizza Lucé’s new Eden Prairie location (opened in December 2018). Four walls throughout the new restaurant feature large format poster artwork from past Pizza Lucé Block Parties.
Roles: Art Direction, Wall Layout, Vendor Coordination, Production (personally hand distressed over 75 posters), Installation Supervision
Print and digital creative for Momentum: New Dance Works (2017). Presented by The Cowles Center for Dance & the Performing arts, in partnership with the Walker Art Center and the Southern Theater, and with support from the Jerome Foundation, Momentum commissions and presents new works from innovative Minnesota dance-makers.
Photography: Gene Pittman, Walker Art Center
Cowles Center Season Marketing
The Cowles Center supports and presents more than 20 unique local dance companies to over 25,000 audience members each year. Marketing materials such as the seasonal program wraps and brochures are therefore highly vital communication pieces that amplify the Cowles brand and target prospective dance supporters and audiences.
Seasonal Program Wrap:
Created three times a season, program wraps are handed out to patrons attending shows at The Cowles Center. Wraps provide the opportunity to communicate upcoming events and opportunities within the community and on the stage.
Each company in The Cowles season receives both print and digital marketing services. Ads pictured were for City Page’s Hyper Targeted spot.
Social Media + Cowles e-blast Spots:
Prior to, and during the run of each show, companies receive positioning in Cowles Center emails and both Twitter and Facebook cover photo spots.
GOTTA DANCE! Gala
The Cowles Center’s largest fundraiser event, the GOTTA DANCE! Gala and Raze the Barre After Party is known for being one of the most exciting and hotly anticipated fundraisers in the Twin Cities, with over 500 people attending each year.
Included here are a small sample of creative pieces from both 2017’s Rhythm in the Rain and 2018’s La Revue: A Night at the Moulin Rouge.
Cowles Center Fundraising
An integral part of designing for The Cowles Center includes creating various print and digital pieces for the purpose of fundraising.
End of Season direct mail piece and digital banners for The Cowles Center’s 2018 season
End of Season direct mail piece and digital banners for The Cowles Center’s 2017 season
Give to the Max Day Postcard, digital designs (including facebook profile photo frame), and email design
Cowles Center Community Engagement
The Cowles Center's Arts in Education programs aim to spark curiosity about dance and the performing arts, engage new ways of thinking and learning, empower creativity, increase body and spatial awareness, make connections between dance and the world around it, create a meaningful impact on teacher practices and increase access to quality dance experiences for learners of all ages, abilities and backgrounds.
Print + digital designs pictured:
2018 Community Engagement Roll Fold Brochure + Poster
First Moves Logo
Nutcracker (not so) Suite
Print and digital creative for James Sewell Ballet and The Cowles Center’s Nutcracker (not so) Suite.
Show Description: “Lauded by the Star Tribune as a ‘Christmas miracle for the Twin Cities,’ Myron Johnson’s inventive and irreverent take on The Nutcracker returns for its third year on The Cowles Center stage. Join Barbie, Ken, and a host of colorful characters for this spicy twist on The Land of Sweets.”
The Petting Zoo
Hand-illustrated logo for Minneapolis-based recording studio, The Petting Zoo. Logo inspired by studio decor and vibe as well as the charming personality of talented Audio Engineer and Owner, August Ogren-Dehn.